Microscopy Advantage® CD
Edition 7 Information
Final numbers and distribution information for Edition 7 Microscopy Advantage®:
Date of Download: July 23, 2004
Number of CD's manufactured: 15,000
Official meeting distribution:
This means that a direct payment was made to meeting organizers so that one
copy of the CD would be placed in the registration materials of all scientific attendees
and organizers of such meetings.
Joint MSA (Microscopy Society of America) and MSC (Microscopy Society of Canada), Quebec City, August 2004
BCEIA (Beijinjg Conference and Exhibition on Instrumental Analysis) October 2005
New Zealand Microscopy Society, February 2005, Dunedin Microscopy Society of Canada, May 2005, Hamilton
Israeli Microscopy Society, May 2005, Beer Sheva
In addition, there were other meetings where the CD's were given out from
the exhibit booths (stands). Such meetings included Fall MRS Meeting,
December 2004, Boston, and the PITTCON 2005 Orlando.
In addition, each shipment from SPI Supplies that contained "obviously
microscopy supplies" also received a copy of the CD as a "box stuffer" with
their shipment. We consider this to be a highly efficient way of getting something into
someone's laboratory. SPI Supplies ships from 50-100 individual parcels per
day, and we estimate that about 60% of those shipments did receive a copy of the CD.
So philosophically, we try to emphasize distribution in those parts of the
world where the on-line use of the internet, is still at very low levels.
Hence, this permits a participating firm, for example, to develop a strong internet brand name
even before the internet is being widely used in certain markets. We believe
the impact in North America can also be significant but at a lesser amount than outside
North America. We anticipate that emphasis will be stronger in the future
in the far east including China and India.
