Microscopy Advantage® CD
Edition 3 Information
Final numbers and distribution information for Edition 3 Microscopy Advantage®:
Date of Download: July 13, 2001
Number of CD's manufactured: 10,500
Official meeting distribution:
This means that a direct payment was made to meeting organizers so that one
copy of the CD would be placed in the registration materials of all scientific attendees
and organizers of
such meetings.
Microscopy Society of America (MSA), August, 2001, Long Beach, CA; MEMs
Conference, August 24-25, 2001, Berkeley, CA; Microscopy Barcelona,
September 3-7, 2001 University of Barcelona; Electron Microscopy and
Analysis Group (EMAG) Conference 2001, Sept. 5-7, 2001, Dundee, Scotland;
Dreiländertagung für Elektronenmikroskopie, September 9-14, 2001, Universitä
t of Innsbruck; 15th National Electron Microscopy Congress, Sept. 18-20,
Kusadasi, Turkey; 5th Multinational Congress on Electron Microscopy, Sept.
20-23, 2001, Leece, Italy; Interamerican Congress on Electron Microscopy,
October 7-11, 2001, Veracruz, Mexico; Japanese Electron Microscopy Society,
November 14-16, 2001.
In addition, there were other meetings where the CD's were given out from
the exhibit booths (stands). Such meetings included Fall MRS Meeting,
November, 2001, Boston.
In addition, each shipment from SPI Supplies that contained "obviously
microscopy supplies" also received a copy of the CD as a "box stuffer" with
their shipment. We consider this to be a highly efficient way of getting
something into someone's laboratory. SPI Supplies ships from 50-100
individual parcels per day, and we estimate that about 60% of those
shipments did receive a copy of the CD.
So philosophically, we try to emphasize distribution in those parts of the
world where the on-line use of the internet, is still at very low levels.
Hence, this permits a participating firm, for example, to develop a strong
internet brand name even before the internet is being widely used in certain
markets. We believe the impact in North America can also be significant but
at a lesser amount than outside North America.
