Microscopy Advantage® CD
Edition 1 Information
Final numbers and distribution information for Edition 1:
Date of Download: May 15, 2000
Number of CD's manufactured: 7100
Official meeting distribution:
This means that a direct payment was made to meeting organizers so that one
copy of the CD would be placed in the registration materials of all
scientific attendees and organizers of such meetings.
APEM (Asia Pacific Electron Microscopy) Meeting, Singapore, June 26-30, 2000;
Chinese Electron Microscope Society meeting in Kunming, July 3-6, and
European Electron Microscopy (EUREM) meeting in Brno, Czech Republic, July
10-14; Microscopy Society of America (MSA) meeting in August 14-18, 2000,
Philadelphia
In addition the CDs were given out at various trade where we could keep an
eye on the principal suspects.
In addition, each shipment from SPI Supplies that contained "obviously
microscopy supplies" also received a copy of the CD as a "box stuffer" with
their shipment. We consider this to be a highly efficient way of getting
something into someone's laboratory. SPI Supplies ships from 50-100
individual parcels per day, and we estimate that about 60% of those
shipments did receive a copy fo the CD.
So philosophically, we try to emphasize distribution in those parts of the
world where the on-line use of the internet, is still at very low levels.
Hence, this permits a participating firm, for example, to develop a strong
internet brand name even before the internet is being widely used in certain
markets. We believe the impact in North America can also be significant but
at a lesser amount than outside North America.
